VISION Production Group Wins Top Awards from
the American Marketing Association
Houston, Texas (June 20, 2013) – VISION Production Group received top honors at the American Marketing Association’s 27th annual Crystal Awards, being named the overall “Judges’ Favorite” out of 254 finalists and also winning “Best Advertising TV Campaign” for the “It’s Island Time” broadcast campaign produced for the Galveston Island Convention and Visitors Bureau.
The “It’s Island Time” advertising campaign was designed to increase visitation to Galveston Island during the summer months while measurably increasing tourism dollars and brand awareness. The Galveston Convention and Visitors Bureau reported their best tourism season ever in 2012 after the campaign launch with island hotels generating more than $8.4 million in hotel occupancy tax revenue.
“Winning an AMA Crystal Award is a true honor because the award is based on results,” said Tracey Shappro, President and Executive Producer of VISION Production Group. “To also win the “Judges' Favorite” award on top of that out of hundreds of terrific entries is icing on the cake. VISION focuses on strategy in every production or live event we produce to achieve and exceed our clients’ goals. We’re thrilled so many people like the “It’s Island Time” advertising campaign and the tremendous results it is having for our Galveston Island CVB client."
VISION was also nominated in two additional AMA Crystal Award categories including “Best Marketing Video” for the Houston Symphony’s “Endowment Challenge Video” and “Best Special Event” for Statoil’s “Offshore Technology Conference Extravaganza” held at BBVA Compass Stadium. The Houston Symphony’s Endowment Challenge Video helped generate more than $9.2 million dollars for the Symphony’s endowment fundraising goal. Statoil’s OTC Extravaganza earned more than 3,111,516 media impressions and helped the Norwegian based oil company increase their awareness level in North America from 75% to 84% just three months after the event.
VISION Production Group is a Houston-based video and live event production company that specializes in strategic brand engagement, content creation and creative visual design. VISION's national client base includes Toyota, NRG Energy, Lexus, CBS Sports, Boston Celtics NBA, Mary Kay Cosmetics, Houston Texans NFL, Houston Dynamo MLS, PULSE, Baker Botts and the Houston Rockets NBA. For more information, visit www.visionproductiongroup.com.